Summerlin & NW Las Vegas Home Trades Index partners with Built Simple AI to help listed HVAC companies resolve verified technical NAP, mobile tap-to-call, schema and service-area gaps affecting their score.
LocalBusiness JSON-LD schema (S1–S2).
| Rule | Inspection Criterion | Standing | Verified Field Evidence | Point Allocation |
|---|---|---|---|---|
| G1 |
GBP listing found
A Google Maps/Business Profile listing matching the business name + phone is found for the Las Vegas/Summerlin area.
|
pass | Matched Google Business Profile 'Hayes Brothers Home Heating & Air Conditioning' (place_id: ChIJNZXLMBfDyIAR2Sefyi3ubYY). | Tech (8) |
| G2 |
GBP listing claimed
Business Profile is claimed/verified by the owner (SerpApi 'unclaimed' flag absent). Fail = unclaimed.
|
pass | Google Business Profile is active (website and hours published). | Tech (10) |
| G3 |
GBP NAP matches website
Normalized name, address (or service-area) and E.164 phone on GBP match the website's NAP.
|
pass | Website phone (7253021140) matches Google Business Profile phone. | Tech (8) |
| G4 |
Hours published on GBP
GBP lists regular opening hours (communication accessibility signal).
|
pass | Regular opening hours are published on Google Business Profile. | Trust (6) + Tech (4) |
| G5 |
Website linked on GBP
GBP has a website URL that resolves to the business's own domain (not a directory/social page).
|
pass | GBP links to owned domain (hayeshomehvac.best). | Tech (4) |
| G6 |
No keyword stuffing in GBP name
LLM judges whether the GBP business name contains marketing keywords/cities not part of the legal or website brand name (e.g. '| #1 POOL SERVICE LAS VEGAS').
|
pass | GBP name 'Hayes Brothers Home Heating & Air Conditioning' is a clean brand name with no keyword stuffing. | Tech (5) |
| G7 |
GBP primary category fits pool service
LLM judges whether the GBP primary category fits residential pool cleaning/repair (e.g. 'Swimming pool repair service', 'Pool cleaning service').
|
pass | GBP category (general_contractor) fits residential HVAC service. | Tech (5) |
| Rule | Inspection Criterion | Standing | Verified Field Evidence | Point Allocation |
|---|---|---|---|---|
| A1 |
Apple Maps listing found
DuckDuckGo Maps (Apple Maps data) returns a listing for the business.
|
n_a | Apple Maps / DuckDuckGo listing data is not collected for this vertical; check excluded from scoring. | Tech (6) |
| A2 |
Apple Maps NAP matches GBP
Phone and name on the DDG/Apple listing match GBP after normalization.
|
n_a | Apple Maps / DuckDuckGo listing data is not collected for this vertical; check excluded from scoring. | Tech (4) |
| A3 |
Yelp rating proxy present and healthy
DDG Maps result carries a Yelp rating; rating >= 4.0 with >= 5 reviews.
|
n_a | Apple Maps / DuckDuckGo listing data is not collected for this vertical; check excluded from scoring. | Tech (3) |
| Rule | Inspection Criterion | Standing | Verified Field Evidence | Point Allocation |
|---|---|---|---|---|
| W1 |
Website resolves
Business website returns HTTP 200 (after <= 3 redirects) with HTML content.
|
pass | Website resolved with HTTP 200 (https://hayeshomehvac.best/). | Tech (8) |
| W2 |
Valid HTTPS
Site serves over HTTPS with a valid, unexpired certificate and HTTP redirects to HTTPS.
|
pass | Site served over valid HTTPS (https://hayeshomehvac.best/). | Tech (5) |
| W3 |
Mobile tap-to-call matches GBP phone
Homepage (mobile UA) has a tel: link whose E.164 number equals the GBP phone (communication accessibility).
|
pass | Homepage tel: link (7253021140) matches GBP phone (7253021140). | Trust (6) + Tech (6) |
| W4 |
Website NAP present
Website footer/contact page shows business name and phone (and address unless service-area-only).
|
pass | Business name and phone (7253021140) found on site. | Tech (6) |
| W5 |
XML sitemap present
sitemap.xml (or sitemap referenced in robots.txt) is reachable and parses.
|
fail | No valid XML sitemap found at https://hayeshomehvac.best/sitemap.xml or in robots.txt. | Tech (3) |
| W6 |
Summerlin service-area coverage on site
Site text mentions Summerlin or at least one target ZIP (89138, 89144, 89135, 89128, 89145).
|
pass | Website mentions ZIPs 89030. | Tech (4) |
| Rule | Inspection Criterion | Standing | Verified Field Evidence | Point Allocation |
|---|---|---|---|---|
| S1 |
LocalBusiness schema present
Homepage contains JSON-LD/microdata of type LocalBusiness or a subtype (e.g. HomeAndConstructionBusiness).
|
pass | Found JSON-LD structured data with @type 'LocalBusiness'. | Tech (6) |
| S2 |
Schema NAP matches GBP
telephone (and name) in LocalBusiness schema match GBP after normalization.
|
pass | Schema telephone (7253021140) matches GBP phone (7253021140). | Tech (5) |
| Rule | Inspection Criterion | Standing | Verified Field Evidence | Point Allocation |
|---|---|---|---|---|
| R1 |
Total review volume
GBP total Google review count is at least the threshold.
|
pass | GBP has 126 total reviews (threshold: 25). | Trust (6) |
| R2 |
Average rating
GBP average star rating at or above threshold.
|
pass | GBP rating is 4.9★ across 126 reviews (threshold: 4.5★). | Trust (8) |
| R3 |
6-month review velocity
Number of new Google reviews in the trailing 6 months.
|
pass | All 5 Google reviews sampled are from the last 6 months. | Trust (14) |
| R4 |
Owner reply coverage on 1-3 star reviews
Share of 1-3 star reviews (trailing 12 months) with an owner reply.
|
unknown | Google Places reviews do not include owner replies; check manually or in the B2B audit. | Trust (14) |
| R5 |
Overall owner reply rate
Share of all reviews in trailing 6 months with an owner reply.
|
unknown | Google Places reviews do not include owner replies; check manually or in the B2B audit. | Trust (8) |
| R6 |
Owner reply timeliness
Median time from review to owner reply, trailing 12 months.
|
unknown | Google Places reviews do not include owner replies; check manually or in the B2B audit. | Trust (6) |
| R7 |
Review recency
Age of the most recent Google review.
|
pass | A Google review was posted 10 days ago (threshold: <= 60 days). | Trust (10) |
| R8 |
Recent rating trend
Trailing-6-month average rating vs lifetime average.
|
pass | Sampled review average 5.00 vs 4.9 lifetime (max drop -0.3). | Trust (4) |
| R9 |
No phone/missed-call complaint theme
LLM scans 1-3 star review text (trailing 12 months) for unanswered calls, voicemail, slow callback, unreachable themes.
|
pass | Fewer than 2 low-star reviews citing missed calls or unreachable phone (0 found across 0 inspected 1–3★ reviews). | Trust (10) |
| R10 |
No other recurring complaint theme
LLM scans 1-3 star review text (trailing 12 months) for other recurring themes: no-shows/skipped visits, billing disputes, equipment damage, green pool.
|
pass | No recurring no-show, billing, damage, or unresolved-repair complaint theme (>= 2 reviews) across 0 inspected 1–3★ reviews. | Trust (8) |